What's on and Events 01 Dec 2016

Bumper LAMMA ’17 event predicted as exhibitor numbers climb


Bumper LAMMA ’17 event predicted as exhibitor numbers climb

LAMMA is set to underline its position as the UK’s largest farming machinery, equipment and services show when it returns next January.

More than 750 businesses have already signed up for LAMMA ’17, which takes place on 18 and 19 January 2017, at the East of England Showground, Peterborough

That’s more than 80% of the 2016 total, which helped to attract more than 40,000 visitors. In all, over 900 exhibitors are expected to be showcasing their wares when the event opens.

The figures reflect the continuing importance and appeal of LAMMA across the agricultural industry, despite the economic pressure being felt across all sectors, said Elisabeth Mork-Eidem, group head of events at Briefing Media, which owns LAMMA.

“Our exhibitors value LAMMA for the quality face-to-face time it provides with current and prospective clients, no matter what uncertainty is in the market.

“Their fantastic support means LAMMA ’17 is shaping up to be another excellent event, providing visitors with unrivalled access to a vast array of machinery, equipment and services, which could help improve their farm productivity and bottom line.”

It’s a sentiment shared by LAMMA’s new headline sponsor for the next three years, Asset Finance Partners.

Matthew Smart, head of asset finance for AFP, said: “We are proud to be associated with the long tradition of LAMMA and to have been selected as headline sponsor for such an influential event.

“LAMMA is the agricultural industry’s premier event for ‘doing business’, offering a complete range of industry-leading manufacturers, suppliers and service providers exhibiting their latest innovations.

“The event provides the perfect opportunity for farmers of all types, sizes and backgrounds to look at and learn more about the very latest developments in agricultural equipment and services.

“We look forward to welcoming old, existing and new customers alike to the show.”

As last year, the 2017 event will host the most extensive array of farm machinery to be found in one location anywhere in the UK. Whether you grow wheat in Lincolnshire or milk cows in Somerset, produce caulis in Kent or manage an estate in the Highlands, there will be plenty of interest at LAMMA ’17.

Most leading manufacturers have signed up to attend, and many will be showing new tractors, combines, drills and cultivation equipment. Some of this will be making its first appearance on the global stage, and some will be making its UK debut, maintaining LAMMA’s reputation as a launch pad for key machinery manufacturers.

However, it’s not just the largest companies that draw the crowds. LAMMA’s ethos throughout its 36-year history has been to host smaller agricultural engineering and machinery companies from across the UK and, through realistic exhibiting costs, encouraging them to showcase a wide range of products.

Visitors can earn valuable BASIS and NRoSO points by attending the event and, for BASIS, by taking part in the LAMMA knowledge trail. This will use the stamp card system introduced in 2016. Visitors can drop in on any of the exhibitors taking part in the process and their card will be stamped upon successful completion of the individual exhibitor’s knowledge trails, to claim a maximum of six points.

To help plan their trip to LAMMA, those intending to visit can sign up for the event newsletter to find out all the latest show news and exhibitor updates. Go to www.lammashow.com and click on the newsletter sign-up sidebar.

For further information on LAMMA ’17 go to www.lammashow.com

Follow LAMMA on Twitter @lammashow

Improved LAMMA experience
Visitors can expect an even better experience in 2017 following significant investment by the East of England Agricultural Society to the showground.

The society has developed an extensive plan to improve grass and soil, following feedback from many LAMMA exhibitors.

Jeremy Staples, East of England Society chief executive, said: “After a conversation with Ian Robertson of Sustainable Soil Management at LAMMA ’16, we have conducted a soil survey.

“With Ian’s advice we are going to treat the soil with a physical, chemical and biological approach to correct imbalances and improve the resilience of our soils.

“We are working hard to get the site back in order and improved for all the events we host on the showground throughout the year. LAMMA is an event that we are proud to host and we look forward to working with the show and enjoying the improvements on site.”

Essential information
LAMMA ’17 takes place on Wednesday 18th January between 7.30am and 5pm and Thursday 19th January between 7.30am and 4.30pm.

Venue: east of England Showground, Oundle Road, Alwalton, Peterborough, PE2 6XE.

Parking and entrance to the show is free of charge.

Car parks will open early and visitors arriving between 6.30am and 8am can enjoy an early bird breakfast. LAMMA all-day breakfast is available from 8am.

A free shuttle bus service will run between Peterborough train station and the East of England Showground. The service starts at 7am until 5pm. The shuttle bus drop-off and pick-up points will be at main gate (3) near the security office. Two 53-seater buses run throughout the day.

A detailed show guide will be handed out at the entrance gates on arrival. It contains a full listing of exhibitors and a map to help navigate around the showground.

Visitor WiFi available.

For further information on LAMMA ’17 go to www.lammashow.com

LAMMA ’17 will take place at the East of England Showground, Peterborough, on Wednesday 18th and Thursday 19th January 2017.