What's on and Events 01 Feb 2017

LAMMA organisers say 2017 event was most successful yet


The most successful LAMMA ever is how organisers are describing the mammoth machinery event that took place at the East of England showground in Peterborough on 18 and 19 January.

The first national agricultural show since the Brexit vote revealed an air of cautious optimism among exhibitors and visitors alike, despite the current and future uncertainty created by the UK’s decision to leave the EU.

Improved commodity prices, the one clear short-term benefit from the Brexit decision, undoubtedly helped raise the mood among the 40,000-plus visitors to the event.

As always, there was something for everyone at LAMMA, where almost 900 exhibitors hosted the most extensive array of farm machinery and equipment to be found in one location anywhere in the UK.

Many of those exhibitors commented not just on the numbers of people visiting their stands, but the quality of the conversation they were having with them, resulting in plenty of sales and strong leads across the showground.

Elisabeth Mork-Eidem, group head of events for Briefing Media said: “We were delighted by the success of LAMMA 2017. Once again we hosted more than 40,000 visitors at the UK’s leading agricultural machinery exhibition.

“They were able to see a number of new launches at the show and our sponsors and exhibitors have fed back that they were impressed both by the number of visitors, and also by the positive nature of the conversations held.

“After a couple of difficult years in the market, there were many instances of this, with real business being done at the show.”

Putting on such a large event, much of it outside, was a significant operational challenge, said Mrs Mork-Eidem. “Again, all feedback has been very positive regarding the show itself and the traffic management.

“We launched a show app for the first time and the more than 4,000 attendees who downloaded this app were able to benefit from a number of features that facilitated their time at the show.

“LAMMA remains a major show in the agricultural media calendar and, as we already turn our head to LAMMA 2018, we continue to work hard to ensure that it meets the needs of all of its exhibitors and visitors.”

Matthew Smart, head of asset finance at headline sponsor Asset Finance Partners (AFP), said the two-day show exceeded the company’s expectations.

“The show was well attended and the large number of exhibitors this year has attracted more visitors. On Wednesday, our stand was heaving, while Thursday was less busy but just as productive.

“The show continues to be the event “to do business” and we have a huge number of enquiries and new business to now write, having spent time directly with the farming community and listening to their requirements for the near future.”

He said the mood at LAMMA was generally upbeat, with a focus on preparing for new opportunities around the corner following the announcement about the UK’s Brexit plan on the eve of LAMMA.

“Many farmers were talking about reviewing their current long-term borrowings to be on the front foot financially to take advantage of the change and opportunity that lie ahead. Certainly cutting/fixing costs for longer term borrowing and machinery finance was high on their agenda.”

Machinery launch pad

Most of the major tractor manufacturers used the event to unveil new models and a host of machinery and equipment developments was on show. Some of this kit was making its first appearance on the global stage, or its UK debut, maintaining LAMMA’s reputation as a launch pad for key machinery manufacturers.

However, it was not not just the big companies that drew the crowds. LAMMA’s ethos throughout its 36-year history has been to host smaller agricultural engineering and machinery companies from across the UK who displayed a vast array of innovative products to meet any arable or livestock farmer’s needs.

The Dealers’ Den also returned, where the main traders dealing in second-hand kit were exhibiting. Non-machinery exhibitors were also in evidence, with a range of companies demonstrating the latest advances in agronomy and others providing the latest business and farm management information, including Brexit preparation advice.

The depth and breadth of agricultural innovation was highlighted and celebrated in the annual LAMMA Innovation Awards, which saw a record number of entries vie for top honours.

The awards, sponsored by Firma Foreign Exchange, were open to new products exhibited at the event. The shortlist was judged by a panel of 10 experts led by John Sartain on the first morning of the LAMMA show, and the winners, judged on best product or innovation, were announced at a packed award ceremony later in the day.

The winners were as follows:

  • Crop production equipment (The Loven Cup) – Pace Mechanical Handling, for its Orion CBC (complete bag control) fully automatic stitching machine.
  • Livestock equipment (Anne Armstrong Trophy) – Northern Engineering for its fully hydraulic roll-over cattle-squeezing side crush.
  • Technological (LAMMA trophy) – Acres Machinery for the Supercrop1, a three-in-one innovative crop wilting machine.
  • Environmental (The IAgrE Ivel Award): Witham Oil & Paint for Prolan, an environmentally friendly protective lubricant.
  • Farm Machinery and Equipment Innovation Award (Farmers Guardian Trophy) – Ubiqutek for Touch Pro, a professional hand weeder that uses electricity to kill weeds.

The David Baggaley Trophy for best new product or innovation at LAMMA 2017 went to Witham Oil & Paint.

For further information on LAMMA ’17 go to www.lammashow.com

LAMMA ’18 will take place at the East of England Showground, Peterborough, on Wednesday 17th and Thursday 18th January 2018.

What's on and Events 01 Dec 2016

Bumper LAMMA ’17 event predicted as exhibitor numbers climb


Bumper LAMMA ’17 event predicted as exhibitor numbers climb

LAMMA is set to underline its position as the UK’s largest farming machinery, equipment and services show when it returns next January.

More than 750 businesses have already signed up for LAMMA ’17, which takes place on 18 and 19 January 2017, at the East of England Showground, Peterborough

That’s more than 80% of the 2016 total, which helped to attract more than 40,000 visitors. In all, over 900 exhibitors are expected to be showcasing their wares when the event opens.

The figures reflect the continuing importance and appeal of LAMMA across the agricultural industry, despite the economic pressure being felt across all sectors, said Elisabeth Mork-Eidem, group head of events at Briefing Media, which owns LAMMA.

“Our exhibitors value LAMMA for the quality face-to-face time it provides with current and prospective clients, no matter what uncertainty is in the market.

“Their fantastic support means LAMMA ’17 is shaping up to be another excellent event, providing visitors with unrivalled access to a vast array of machinery, equipment and services, which could help improve their farm productivity and bottom line.”

It’s a sentiment shared by LAMMA’s new headline sponsor for the next three years, Asset Finance Partners.

Matthew Smart, head of asset finance for AFP, said: “We are proud to be associated with the long tradition of LAMMA and to have been selected as headline sponsor for such an influential event.

“LAMMA is the agricultural industry’s premier event for ‘doing business’, offering a complete range of industry-leading manufacturers, suppliers and service providers exhibiting their latest innovations.

“The event provides the perfect opportunity for farmers of all types, sizes and backgrounds to look at and learn more about the very latest developments in agricultural equipment and services.

“We look forward to welcoming old, existing and new customers alike to the show.”

As last year, the 2017 event will host the most extensive array of farm machinery to be found in one location anywhere in the UK. Whether you grow wheat in Lincolnshire or milk cows in Somerset, produce caulis in Kent or manage an estate in the Highlands, there will be plenty of interest at LAMMA ’17.

Most leading manufacturers have signed up to attend, and many will be showing new tractors, combines, drills and cultivation equipment. Some of this will be making its first appearance on the global stage, and some will be making its UK debut, maintaining LAMMA’s reputation as a launch pad for key machinery manufacturers.

However, it’s not just the largest companies that draw the crowds. LAMMA’s ethos throughout its 36-year history has been to host smaller agricultural engineering and machinery companies from across the UK and, through realistic exhibiting costs, encouraging them to showcase a wide range of products.

Visitors can earn valuable BASIS and NRoSO points by attending the event and, for BASIS, by taking part in the LAMMA knowledge trail. This will use the stamp card system introduced in 2016. Visitors can drop in on any of the exhibitors taking part in the process and their card will be stamped upon successful completion of the individual exhibitor’s knowledge trails, to claim a maximum of six points.

To help plan their trip to LAMMA, those intending to visit can sign up for the event newsletter to find out all the latest show news and exhibitor updates. Go to www.lammashow.com and click on the newsletter sign-up sidebar.

For further information on LAMMA ’17 go to www.lammashow.com

Follow LAMMA on Twitter @lammashow

Improved LAMMA experience
Visitors can expect an even better experience in 2017 following significant investment by the East of England Agricultural Society to the showground.

The society has developed an extensive plan to improve grass and soil, following feedback from many LAMMA exhibitors.

Jeremy Staples, East of England Society chief executive, said: “After a conversation with Ian Robertson of Sustainable Soil Management at LAMMA ’16, we have conducted a soil survey.

“With Ian’s advice we are going to treat the soil with a physical, chemical and biological approach to correct imbalances and improve the resilience of our soils.

“We are working hard to get the site back in order and improved for all the events we host on the showground throughout the year. LAMMA is an event that we are proud to host and we look forward to working with the show and enjoying the improvements on site.”

Essential information
LAMMA ’17 takes place on Wednesday 18th January between 7.30am and 5pm and Thursday 19th January between 7.30am and 4.30pm.

Venue: east of England Showground, Oundle Road, Alwalton, Peterborough, PE2 6XE.

Parking and entrance to the show is free of charge.

Car parks will open early and visitors arriving between 6.30am and 8am can enjoy an early bird breakfast. LAMMA all-day breakfast is available from 8am.

A free shuttle bus service will run between Peterborough train station and the East of England Showground. The service starts at 7am until 5pm. The shuttle bus drop-off and pick-up points will be at main gate (3) near the security office. Two 53-seater buses run throughout the day.

A detailed show guide will be handed out at the entrance gates on arrival. It contains a full listing of exhibitors and a map to help navigate around the showground.

Visitor WiFi available.

For further information on LAMMA ’17 go to www.lammashow.com

LAMMA ’17 will take place at the East of England Showground, Peterborough, on Wednesday 18th and Thursday 19th January 2017.