Motors 12 Sep 2014

Introducing the all-new Volvo XC90


 Volvo’s newly launched flagship SUV proves that beauty can be more than skin deep

When the wrappers finally came off the all-new Volvo XC90 at the end of August, the excitement was tangible. Motoring journalists fell over themselves to complement the car’s eye-catching good looks, stunning interior design and use of cutting-edge technology.

Meanwhile, buyers voted with their wallets, and a limited-edition version of the vehicle that was offered for sale exclusively online sold out in record time.

This tells you everything you need to know about the all-new XC90’s desirability. Here is a car that combines elegance and poise with functionality, driveability and – as you’d expect from a vehicle bearing Volvo’s famous iron mark badge – world-leading safety.

That makes the all-new XC90 a compelling proposition for people who live and work in the countryside. After all, they need a go-anywhere car that is tough enough to face the rigours of life in the great outdoors while offering the practicality and comfort expected of a premium seven-seater SUV.

Consider that the all-new XC90 has been designed to withstand the chill of a Scandinavian winter and you can have every confidence in its ability to take even the worst British weather in its stride. More than that, its range of passive and active safety features ensures occupants are well protected, no matter how challenging the conditions.

In fact, the all-new XC90 has the most comprehensive range of safety equipment available on any car in the world. This includes a feature that automatically brakes if the driver pulls in front of an oncoming vehicle – the first of its kind ever to feature on a factory-built automobile – and takes Volvo a step closer to its ambition that by 2020, no one will be killed or seriously injured while travelling in one of its new cars.

Speaking about the all-new XC90’s safety credentials, Volvo’s senior vice president of research and development, Dr Peter Mertens said: “Our starting point on safety is the same today as it was when the company was created almost 90 years ago: real-life situations. We study data. We crunch numbers. We innovate. The result is one of the safest cars ever made.”

With further details to come in the run-up to the official on-sale date of spring 2015, including information about the range of economical and powerful Drive-E engines, the all-new XC90 is set to be the centre of the automotive world’s attention for months to come. Meanwhile, it’s clear that this car heralds a new era –not just for Volvo, but for the whole motoring industry.

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If you are a member of the NFU or a similar organisastion, call Volvo Car Business Centre on 0844 4905 203 to find out the great deal waiting for you on a  new Volvo.

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