Motors 22 Oct 2014

Welcome to the future


The all-new Volvo XC90 isn’t just a taste of things to come. It’s the next step in Volvo’s history as the maker of the world’s safest cars 

Power. Poise. Elegant Swedish style. Class-leading safety.

These are attributes you’d expect of the all-new Volvo XC90. But what might surprise you is that the flagship SUV offers all this in a package that is also fuel efficient, kind to the environment, and cost-effective to own.

That’s the vision for Volvo’s future: to produce cars that are fit for purpose in the modern world, but don’t compromise on the things that matter most to drivers.

Take the all-new XC90’s cutting-edge power plants as a case in point. These two-litre turbocharged petrol and diesel units offer the perfect balance between performance and economy. In range-topping hybrid form, a supercharged four-cylinder petrol lump is used in conjunction with an electric motor to produce 400hp and carbon dioxide emissions of just 64g/km. To put that in perspective, this is 24g/km lower than the ultra-economical, low-polluting V40 D2, which is Volvo’s market-leading eco-friendly hatchback.

This gives a taste of the innovation that lies behind the all-new XC90’s development. Volvo spent US$11 billion on this vehicle, and the investment has clearly paid off. Not only is it a singularly beautiful machine, with elegant, flowing lines that speak of its Scandinavian genesis. It’s also a mechanical marvel, capable of achieving feats that would never have been imagined a generation ago.

One such feat is at the heart of Volvo’s vision for the future. It has to do with safety, which has always been one of the company’s strongest suits. By 2020, it aims that no one will be killed or seriously injured while travelling in one of its new cars. And the all-new XC90 has a variety of features, including one that provides extra protection if the vehicle accidentally runs off the road, that take the manufacturer a significant step closer to its goal.

Lest you fear that this concern for safety and environmental friendliness has led to a vehicle that sacrifices indulgence for righteousness, you can rest assured. The all-new XC90 features a luxurious interior, with plush leather upholstery, a Bowers & Wilkins audio system and no shortage of interactive technology. That means the car is a pleasure to spend time with, whether you’re cruising along a busy motorway or enjoying the steadier passage of a country lane.

Therein lies the appeal of Volvo’s exciting new SUV. It’s a car that manages to be all things to all people. Better still, it doesn’t make any compromises along the way.

Find out more at 

or call the Volvo Car Business Centre on 08444 905 203